you run a business and want it to be more successful
you've ever had a nagging feeling that you need to be more in control of your business
you are part of the management team and have been asked to work on your business's future
you want to make an impact in your business by showing you understand the key strategic issues
you want a simple introduction to business planning
you need to develop an internal business plan for a non-profit organisation (while the manual is directed towards business, the process can be just as well applied to the non-profit sector)